Alternative Flooring are paving the way in revolutionary carpet design, proving that flooring doesn't have to be boring. They love to experiment with colour and prints yet each carpet, rug and runner is made with love to stand the test of time even in hectic households.
In the 25 year since Alternative Flooring was created, they’ve climbed up the ranks to become of the most creative and beloved brands in the industry, delivering bold designs that break convention while also being reliable yet comfortable underfoot.
This award-wining British brand has plenty for you to be excited about and there’s something perfectly personal for every room of the house. Alternative Flooring has collaborated with some of the biggest names in the game, from interior designer Ashley Hicks, textile artist Margo Selby and architect Ben Pentreath for unique collections which are certainly standouts for any home.
Whether you choose wool, natural or synthetic fibre, each floor is crafted using only the best materials with over two and a half decades of experience into every product. Communication is key, and from our knowledgeable sales staff to our expert fitters, we will work with you and your ideas to make sure whichever design you choose will look and feel right for you.
You can also feel great knowing that not only does your new floor look the part but it’s environmentally conscious too. Alternative Flooring prides themselves on their global initiative programmes: they use entirely recyclable packaging, they reuse every carpet pole and have planted over 5,000 trees through the Ecologi Project.
Most of their ranges are made sustainably, with natural materials such as plant fibres and wool that can be re-grown and therefore recycled. One of their main priorities is to provide a floor that lasts, making sure you can get the most out of your carpet and reducing the time in which you’ll need to replace it.
We’re proud to be suppliers of these creative collections and our Carpet Department would be happy to help give your home a pick-me-up with Alternative Flooring.